Revisiting the need for AATMA-NIRBHAR pre-requisites, there is a felt need to have advanced machinery, technology and automated system within auto-spare component manufacturers and reduce import dependencies. Un-interrupted power supply will be need of day. With over 70% of India having rural population, there is a potential to build small automotive component manufacturing companies near Pune or Chennai or Delhi where automotive hubs exist. Policy interventions in India takes time. It leads to confusion within manufacturer as many a time there interventions come with a radical transformation. The cost implications compel the manufacturing companies to avail loans as the VC Investors are shy of investing in manufacturing ventures. This leads to innovation curbs and lack of laboratories or interfaces with core automotive companies get curbed, so many startups fail to take off unless backed by an automotive company itself. Nano has stopped its production beyond April 2020 maybe due to wrong market positioning or branding strategy, however Maruti and the key success for this is the sales outlet, service stations and strong dealership network. It proves an international collaboration can take companies to next level. The recent JIO investments too validate the same, so for AATMA NIRBHAR success, it is important for collaborations with international companies. The key success for China has been through providing easy land, infrastructure access, lesser corruption, more regulated bank norms with no scams surfaced, the infrastructure and technology helps them. Their success lies in joint ventures where as in India any joint venture is saddled with change over dynamics primarily corruption which compel International Companies to look for more pastures in other South East Asian Countries.
Autonebula is a connected transportation vehicle accelerator and investment fund that nurtures startups in this realm by mentoring them across business, technology & marketing – Check out Softlanding with Autonebula
For Sponsored Ads and Collaborations:
Contact:
Harsha Sanil : hsanil@autonebula.com
