Opportunities in Indian Market

Autonebula, a leading Incubator/Accelerator focused on nurturing the Connected Transport Startup Ecosystem has launched an exclusive Soft Landing Program for International Automotive Technology focused startup companies wanting to expand in India. We provide companies an opportunity to test the Indian market for their product, solutions and work closely with Indian OEM / Integrators / Startups to develop new technologies.

We are actively seeking startups who specialize in Artificial Intelligence, LIDAR, RADAR, Vehicle Cyber Security solutions and who wish to leverage on Indian OEMs for their product piloting, market test runs and setting up their distribution network in India.

We also give preferences to startups who are already invested by Angel Group, Investors and have been part of International Incubation and Accelerator programs or are part of global recognized incubators.

The program offers International startups a great opportunity for a soft landing in Indian Market


Our Offer

We offer the entrepreneur a platform to test-run commercially available product for 6 weeks during their stay in India.

Office space in Pune or Bengaluru AN incubator.

Mentorship and support from our OEM / Automotive / Technology Experts and Advisors.

Full support in setting up Indian Operations which include Legal, Finance. Market research services and also refining of business models for market opportunities in India.


Our Expectations

We would wish to represent your startup in India and you will need to ensure at least one of your senior management resource or the founder spend a minimum 6 week time in India for us to build the requisite traction to explore Indian Market.

You will need to invest your own money for airline tickets to India, pay for your accommodation during your stay, as well as personal expenses.

We provide you with incubation space for conducting business meetings and exploring Indian Market as well as connect you with OEM / Solution Integrators and Subject Matter Experts.


Eligibility Criteria

  • For-profit business in a high-growth field;
  • Product can be leveraged by Indian Automotive Sector
  • Startup / Business has successfully secured funding
  • Scaling up is one of the major focus for the Startup


How does the selection process work?

Startups need to fill the ‘Soft Landing Application’ and we will analyze the product fit with reference to Indian Market and accordingly we will have a scheduled meeting to determine your company’s needs and readiness. Only those startups which meet the eligibility criteria would be considered for our Soft Landing Program.

The Soft Landing Program consists of three phases: (1) Discovery (2) Soft Landing, (3) Pivot Tests

1. Discovery

In this phase, startups will be assessed as per eligibility criteria requirements and a brief market research would be undertaken to evaluate the startup prospects in India. Subsequently the company would be guided with a detailed Soft Landing Plan to leverage upon the Indian opportunities for them.

2. Soft landing

During this phase, the startup company will need to be in India to conduct pivot tests to validate product market penetration in India. Each startup Soft landing program will be tailored as per the requirements and it will be important for the startup founder/representative be available for minimum 6 weeks for validating their product market penetration in India. The startups will need to work from AN Incubation Center at Pune or Bengaluru location in India.

3. Pivot Tests

The international startups get an opportunity to work with OEMs / Subject Matter and validate their assumptions through a structured methodology. The startups also have an opportunity to attend few of the incubation program sessions to fine tune their business model and pitch decks for subsequent funding if needed to potential advanced stage investors

Please submit your application by filling out the form below

Want to know if your company is eligible for the program?

Please note the list of criteria on the overview page of this website.

All prospective startup companies need to sign an agreement with AN prior to us considering your application for soft landing.


First Name*

Last Name*

Conpany name

Position at Company
Founder/Chief Executive OfficerChief Technology OfficerChief Marketing OfficerOthers


Postal code*

Contact Number*



Email ID*

Line of Business:
Brief Organization Overview which includes pain point being addressed and how it fits in Indian Context.

Product Description:
Please describe your product or solution and how Indian OEMs / Consumers / Suppliers can benefit out of this.

What are you seeking from the Soft Landing Program?
Please describe shortly on your need and what assumptions you wish to test and validate in Indian Market.

Compelling Reason to be in India:
What addressable market opportunity you wish to leverage on? What are the strong reasons which you foresee for your company to succeed in India.

Choose Our Soft Landing Services

We help in setting up company and manage the secretarial functions on behalf of startup which includes organizing annual general meeting, ROC correspondences, notifying stakeholders on company progress and updates if any with reference to share holder pattern, profit /loss patterns if any.

We facilitate market research, competitor analysis, market trend analysis, pricing strategy and refining business models to suit Asian market

We take care of documenting agreements, share holder agreements, term sheet, all statutory requirements needed for a startup to function. We coordinate on behalf of startups with potential investors to protect startup interests in deal negotiations, equity dilution etc.

We help startups in managing their entire account functions which include balance sheet, trial balance, profit and loss statement as well as working capital / cash flow projections for investors on behalf of startups.

We can help in identifying right cofounders, team to support the startup in building teams.

We identify right OEM connects for startups to benefit and network with the industry professionals to seek guidance, input for refining product or service model

We source angels/venture capitalists who would be right fit for startups to seek investment and connect them to startups through meetings, skype calls, in person discussions

We have experienced mentors who can guide startups on regular basis during entire product life cycle.

We can recommend suggestions / guide to have startup websites be more SEO friendly and ensure the startups information reaches to our 30000 plus industry connects.

We promote startups through various social media platforms which include newsletter, news publication

We provide entire software development cum testing team to build web and mobile based solutions and set up offshore development center to client

We test products for its fit in Asian Markets and also conduct user acceptance tests on behalf of startups.

We validate the product with reference to market reach, penetration, challenges, statutory requirements, complexity of execution to ensure startups fine tune their business models for Asian market and conclusions drawn for pricing and operational implementation

We provide back office support which includes setting teams for KPO, MIS, Marketing, Branding, Research and core operational activities which can be executed by offshore teams.