There is a felt need to build super clusters for automotive company focused startups and Autonebula pushed this vision in 2015. With more focus on mobility, many investments happened in last decade, largely in mobility or aggregation space and the vital formation of cluster having all stakeholders remained an open challenge. STPI initiated a focused lab approach for automotive startups in 2019. However COVID seemed to have curbed the physical incubation and virtual incubation remains the most viable option. However the essence of infrastructure and investments are needed continuously.
Renault and BMW used Twitter to successfully launch their new car model, 4 key strategies used
a) Appropriate Video formats were included for social media
b) Use of integrated innovative technologies
c) Use of multi-media for various objectives
d) Using a hashtag to ensure user’s main interest engagement exists effectively.
e) Twitter’s First View product has been leveraged by many automotive companies. BMW combined First View with a promoted trend for their X2 brand for more exposures
In recent campaigns, Mercedez Benz and Nisan created engaging content about new vehicles and technology in Linkedin. They used sponsored updates to get it in the feeds of influential professionals in their target market.
Mazda collaborated with TomorrowLand to mix a music competition with the brand to bring in youth vigor to attract youth client base for the promotion.
Lexus promoted ‘Drive by Innovation’ to high light essence of AI in future vehicles.
Nissans ‘Doltforus’ and BMW’s ‘Drive the future Today’ have also been very successful campaigns.
To summarize, many Auto companies do leverage social media sites for various promotional activities and Autonebula also helps many startups to reach out their products to multiple companies through its network.
Autonebula is a connected transportation vehicle accelerator and investment fund that nurtures startups in this realm by mentoring them across business, technology & marketing – Check out Softlanding with Autonebula
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Contact:
Harsha Sanil : hsanil@autonebula.com
